Video Experience & Design Monetization Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile). Appears In 3 P’s of video viewability for publishers: premium experiences, placement, and player Related Content What publishers need to know now about creating a better ad experience Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns When it comes to video ad creative, how much should you customize? Related Data Video Automotive Experience & Design Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. Video Automotive Experience & Design 92% of car buyers research online before they buy. Video Automotive Experience & Design 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Video Automotive Experience & Design Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY. Video Automotive Experience & Design 73% of brand-owned videos are under one minute long. Video Automotive Experience & Design 64% of creator videos are over 10 minutes long.