Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average.

Ipsos/Google, U.S., live controlled experiment, six ads, Jun. 2016.

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YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

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Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook

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Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.

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April 2018 Google/Ipsos