Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

purchases are made on impulse, including in-store purchases, during the holiday season.

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.