Attention paid to advertising is significantly correlated with ad recall for that advertising.

Nielsen Consumer Neuroscience, U.S., Video Ad Cross-Platform Research commissioned by Google. Conducted using eight advertisements, four platforms, and 400 participants aged 18–35, Nielsen CNS Lab, Boston, 2016.

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Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos

purchases are made on impulse, including in-store purchases, during the holiday season.

January 2019 Google/Ipsos

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

January 2019 Google/Ipsos