Consumer Insights Attention paid to advertising is significantly correlated with ad recall for that advertising. Appears In Ad attention research: Effectiveness hinges on more than just reach Related Data Consumer Insights Finance & Banking 84% of people consolidate their financial products and relationships to manage everything in one place or use a single login. Consumer Insights Finance & Banking Top 5 features people want when they consolidate financial products: – set and track budgets– get FICO score updates– receive proactive advice and tips– pay family and friends– receive other financial lesson plans Consumer Insights Finance & Banking 81% of financial consumers want additional digital features and would find them useful. Consumer Insights Finance & Banking Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship. Consumer Insights Finance & Banking Top 3 areas where consumers are more financially confident: – managing checking and savings– paying bills online or in app– understanding their credit score Consumer Insights Finance & Banking Top 3 areas where consumers are least financially confident: – planning for retirement– managing personal investments– research new financial products Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed