Mobile Video Data & Measurement Experience & Design

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Related Data

Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google
Video Automotive Experience & Design

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

Google Data
Video Automotive Experience & Design
92%

of car buyers research online before they buy.

Google/Kantar TNS
Video Automotive Experience & Design
64%

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Google/Kantar TNS
Video Automotive Experience & Design

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

Pixability/Google
Video Automotive Experience & Design
73%

of brand-owned videos are under one minute long.

Pixability/Google