Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Google Display Network and Google TrueView Conversion Lift Studies, Global, Data for users with single impression. Data shows ratio of lift in viewable group vs. lift in non-viewable group. June–Sept. 2017.

Tags

Download JPG

Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18
55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos