of smartphone owners turn to search first to address their immediate needs.

Google/Purchased, Digital Diary: How Consumers Solve Their Needs in the Moment, Representative sample of U.S. smartphone users = 1000. Smartphone users by immediacy need type = 623-961, Responses = 14,840, Needs = 10,540, May 2016.


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Related Data


of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased

of searches for something nearby result in a purchase.

May 2016 Google/Purchased

of mobile searches are related to location.

April 2016 Google Data

People visit 1.5 billion destinations every month related to their Google Searches.

March 2016 Google Data

"Near me" mobile searches grew 136% YOY.

March 2016 Google Data

of people who conduct a local search on their smartphone visit a related store within a week.

March 2016 Google/Ipsos Connect