Search Consumer Insights Data & Measurement
52%

of air travelers are women.

Related Data

Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
Mobile Search Consumer Insights
75%

of smartphone owners turn to search first to address their immediate needs.

Google/Purchased
Mobile Search Consumer Insights
76%

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased
Mobile Search Consumer Insights
28%

of searches for something nearby result in a purchase.

Google/Purchased
Mobile Search Consumer Insights
30%

of mobile searches are related to location.

Google Data