52

of air travelers are women.

Google Data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, July 2016.

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57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright
75

of smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased
76

of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased
28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased
30

of mobile searches are related to location.

April 2016 Google Data