14

of leisure travelers always book with the first air brand that comes to mind when they start their research.

Google/Ipsos MediaCT, "The 2015 Travelers Road to Decision," Aug. 2015.

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Related Data

76

of U.S. holiday shoppers over 18 use three or more channels.

Nov. 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos