Investing and stock-related app searches, such as “penny stock trading app” and “investment apps," have risen 115% YOY.

Google Data, U.S., Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

December 2017 Google/Heart+Mind Strategies

of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

December 2017 Google/Heart+Mind Strategies

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

December 2017 Google/Heart+Mind Strategies
53

of smartphone users do not have their favorite brand’s app installed.

December 2017 Google/Heart+Mind Strategies
42

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

December 2017 Google/Heart+Mind Strategies
25

of people didn’t know their favorite brand had an app.

December 2017 Google/Heart+Mind Strategies