Apps Mobile Consumer Insights Experience & Design
90%

of smartphone owners say they use apps.

Related Data

Apps Mobile Consumer Insights

of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights

of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
53%

of smartphone users do not have their favorite brand’s app installed.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
42%

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
25%

of people didn’t know their favorite brand had an app.

Google/Heart+Mind Strategies