52

of gaming app users are women.

Ipsos MORI, U.S., Mobile app research report, “Something for everyone,” July 2017.

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of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

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of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

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people say they can achieve the same goal on a brand’s mobile site as they can on its app.

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of smartphone users do not have their favorite brand’s app installed.

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of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

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of people didn’t know their favorite brand had an app.

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