In April 2016 searches for bomber jackets grew 297% YoY in the UK and 612% YoY in the U.S.

Google Internal data, May 2010-May 2016, United States & United Kingdom - indexed by May 2010 search volume for Bomber Jacket


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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

June 2017 Google

Search interest in the romper/playsuit has seen steady growth between 2014 and 2016.

May 2010-May 2016 Google Internal data

Mobile searches for "ripped jeans" surpassed desktop searches by 3X.

Jan.-Apr. 2016 Google Search Data, U.S.

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google