Around half of ASMR viewers are between 18 and 24 years old—and 77% of them are looking at beauty and fitness content.

Google Internal Data, as of Aug. 19, 2016. Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network. Audience defined as U.S., interested in ASMR, as compared to the U.S. general population.

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