Consumer Insights Micro-Moments

Leading marketers are 39% more likely than the mainstream to strongly believe that anticipating customer needs and providing assistive experiences along the customer journey is critical to growth.

Related Data

Search Consumer Insights Travel
36%

of U.S. travelers would pay more for more tailored information and experiences.

Google/Phocuswright
Search Consumer Insights Travel

international travelers are interested in using digital assistants to research or book travel.

Google/Phocuswright
Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Consumer Insights Data & Measurement Micro-Moments
92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

Google/Econsultancy
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
Consumer Insights Data & Measurement Micro-Moments

Leading marketers are 58% more likely than mainstream marketers to strongly agree that first-party data is a strategic asset.

Google/Econsultancy