Attention paid to advertising is significantly correlated with ad recall for that advertising.

Nielsen Consumer Neuroscience, U.S., Video Ad Cross-Platform Research commissioned by Google. Conducted using eight advertisements, four platforms, and 400 participants aged 18–35, Nielsen CNS Lab, Boston, 2016.

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of U.S. holiday shoppers over 18 use three or more channels.

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is the average load time for a mobile page.

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