Nielsen Consumer Neuroscience, U.S., Video Ad Cross-Platform Research commissioned by Google. Conducted using eight advertisements, four platforms, and 400 participants aged 18–35, Nielsen CNS Lab, Boston, 2016.

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of U.S. holiday shoppers over 18 use three or more channels.

Nov. 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

of shoppers say they’ve discovered new products and brands on YouTube.

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of shoppers say online video has given them ideas or inspiration for their purchase.

July 2018 Google/Ipsos