adults in the U.S. watches auto content on YouTube once per month.

Google/Ipsos Connect, Mobile Video Study, U.S., n=2503, among adults aged 18–54 who go online at least monthly, Feb. 2016.


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Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Searches for phrases containing "LGBT" on YouTube doubled from 2015 to 2016.

December 2016 YouTube

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data