Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google, U.S., "The Drive to Decide 2017," n=600 online consumers who have bought a new car within the last 12 months, 2017.

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60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data
40

of shoppers who watched a video about cars or trucks visited a dealer as a result.

January 2017 Google/comScore

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

October 2018 Google Data

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.

October 2018 Google Data

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.

October 2018 Google Data

Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.

October 2018 Google Data