40

of shoppers who watched a video about cars or trucks visited a dealer as a result.

Google/comScore, U.S., "Automotive Shopper Study, " n=3,165 consumers 18+ who purchased a vehicle in the past three months, Jan. 2017.

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Related Data

60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

December 2017 Kantar TNS/Google

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

October 2018 Google Data

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.

October 2018 Google Data

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.

October 2018 Google Data

Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.

October 2018 Google Data