Consumer Insights Automotive More than 40% of auto service shoppers need reactive versus routine maintenance. Appears In What the auto industry needs to know to close the sale after the sale Related Content Don’t settle for the best customer experience in your industry, deliver the best one—period How Hyundai changed course to improve the customer journey For effective video ads, look beyond demographics to behavior and context Related Data Mobile Search Consumer Insights Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”). Search Consumer Insights Automotive > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. Search Consumer Insights Automotive Search is the first place people turn when they need auto maintenance information quickly. Search Consumer Insights Automotive Search is the first place drivers turn when they need information quickly. Search Consumer Insights Automotive When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits. Mobile Search Consumer Insights 60%+ growth in mobile searches for "__ for me" in the past two years.