Consumer Insights Automotive

More than 40% of auto service shoppers need reactive versus routine maintenance.

Related Data

Search Consumer Insights Automotive

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai
Search Consumer Insights Automotive

Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix
Search Consumer Insights Automotive

Search is the first place drivers turn when they need information quickly.

Google/Critical Mix
Search Consumer Insights Automotive

When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

Kantar TNS/Google
Mobile Search Consumer Insights

growth in mobile searches for "__ for me" in the past two years.

Google Data
Mobile Search Consumer Insights

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data