Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix, U.S., Fixed Ops Study (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright
47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey