Search Consumer Insights Automotive Micro-Moments

Search is the first place people turn when they need auto maintenance information quickly.

Related Data

Search Consumer Insights Automotive

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai
Search Consumer Insights Automotive
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore
Search Consumer Insights Travel
36%

of U.S. travelers would pay more for more tailored information and experiences.

Google/Phocuswright
Search Consumer Insights Travel

international travelers are interested in using digital assistants to research or book travel.

Google/Phocuswright
Search Consumer Insights Travel
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
Search Consumer Insights Travel
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright