More than half of searches related to parts, services, and maintenance come from mobile.

Google Internal Data, January - August 2017, US

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More than half of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

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Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

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Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

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of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies