65

of people who took their vehicle in for service first heard about the service center they visited through video.

2017 Google / Critical Mix Fixed Ops Study, US, (n of 1,500 US consumers 18+ who purchased parts and/or service in the past 6 months)

Tags

Download JPG

Related Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube
92

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Jan. 2017 Ipsos MediaCT/Google

adults in the U.S. watches auto content on YouTube once per month.

February 2016 Google/Ipsos Connect
47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google
41

of auto brand loyalists felt completely decided when beginning their research for a new car.

December 2017 Google/TNS