Related Data

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google/Critical Mix
60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

When we dig a bit further into the process of buying a car, we see that search is the most commonly used source amongst all sources, including word of mouth, television ads, and even dealer visits.

December 2017 Kantar TNS/Google

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

Search is the first place people turn when they need auto maintenance information quickly.

2017 Google/Critical Mix
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies