Mobile Search Automotive Micro-Moments

More than half of searches related to parts, services, and maintenance come from mobile.

Related Data

Mobile Search Automotive

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix
Mobile Search Video

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data
Mobile Search Video

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google
Search Consumer Insights Automotive

While car sales today start online, more than 95% of purchases still happen at the dealership.