65

of people who took their vehicle in for service first heard about the service center through video.

Google/Critical Mix, U.S., Fixed Ops Study (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube
92

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

January 2017 Ipsos MediaCT/Google

adults in the U.S. watches auto content on YouTube once per month.

February 2016 Google/Ipsos Connect
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.

August 2018 Google/Ipsos