65

of people who took their vehicle in for service first heard about the service center through video.

Google/Critical Mix, U.S., Fixed Ops Study (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

Tags

Download JPG

Related Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube
92

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

January 2017 Ipsos MediaCT/Google

adults in the U.S. watches auto content on YouTube once per month.

February 2016 Google/Ipsos Connect

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

Some corporate live streams, as an alternative to the keynote, have made it into the top 100 YouTube live streams.

December 2018 YouTube Data

Of the 100 most popular YouTube live streams, in terms of greatest number of peak concurrent viewers, over 60 happened in the past two years.

December 2018 YouTube Data