65

of people who took their vehicle in for service first heard about the service center through video.

Google/Critical Mix, U.S., Fixed Ops Study (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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Related Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

adults in the U.S. watches auto content on YouTube once per month.

February 2016 Google/Ipsos Connect
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos