Ipsos/Google, U.S., “Digital’s Influence on In-Market Auto Consideration” study, (n=673 auto shoppers, which includes purchasers and considers), Aug. 2018.

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Related Data

Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.

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40

of auto shoppers said they used online video to narrow down their consideration set.

August 2018 Google/Ipsos

Over 60% of auto shoppers reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.

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Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.

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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

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