Google/Ipsos, U.S., "How People Shop with YouTube” study, 18–64 year olds who go online at least once per month and have purchased a car in the last year (n=400), July 2018.

Tags

Related Data

Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.

August 2018 Google/Ipsos

Over half of auto shoppers who turned to online video while researching said it helped them learn more about vehicles they were considering.

August 2018 Google/Ipsos
40

of auto shoppers said they used online video to narrow down their consideration set.

August 2018 Google/Ipsos

Over 60% of auto shoppers reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.

August 2018 Google/Ipsos

FCA established that the video campaign drew more than 50,000 visitors to its Jeep dealerships in just a six-week period.

July 2018 Fiat Chrysler Automobiles Data

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google