Video Automotive > 75 % Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases. Appears In 3 ways YouTube is steering the car buyer’s path to purchase Related Content 3 steps to evolve auto industry marketing How one car dealer shows what’s best for the customer is best for business Today’s ‘try before you buy’ mindset is reshaping how people shop Related Data Video Automotive Experience & Design Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. Video Automotive Experience & Design 92% of car buyers research online before they buy. Video Automotive Experience & Design 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Video Automotive Experience & Design Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY. Video Automotive Experience & Design 73% of brand-owned videos are under one minute long. Video Automotive Experience & Design 64% of creator videos are over 10 minutes long.