When people need auto maintenance information quickly, the first place they turn is search.

2017 Google / Critical Mix Fixed Ops Study, US, (n of 1,500 US consumers 18+ who purchased parts and/or service in the past 6 months)

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While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies