The No. 2 influence on brand loyalty — after the sales experience — is a customer’s maintenance and service experience.

Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=2,000, A18+ completes who have purchased/leased a vehicle in the past 10 years, Q4 '17.

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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

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of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

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of auto brand loyalists felt completely decided when beginning their research for a new car.

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The No. 1 influence on brand loyalty is the sales experience at the dealership.

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Brands have fewer opportunities to influence customers in person.

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