Avg. # of Content Pieces Needed for Automotive Mobile Sites to Display

Content Pieces Needed for Automotive Mobile Sites to Display SVG
Google Research, Webpagetest.org, Global, based on sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses, Jan. 2017.

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About the Data

The number of individual pieces of content needed to display the entire page (lower is better). Best practice: Fewer than 50.

Related Data

60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google/Critical Mix

60%+ growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data

More than half of searches related to parts, services, and maintenance come from mobile.

August 2017 Google Internal Data