Avg speed for automotive mobile sites to display content

Avg. Speed for Automotive Mobile Sites to Display Content SVG
Google Research, Webpagetest.org, Global, based on sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses, Jan. 2017.

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About the Data

How quickly the page displays content to users (lower is better). Best practice: Under 3 seconds.

Related Data

60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

December 2017 Kantar TNS/Google

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google/Critical Mix

growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data

More than half of searches related to parts, services, and maintenance come from mobile.

August 2017 Google Internal Data