Avg. Time for Finance Mobile Sites to First Byte

Avg. Time for Finance Mobile Sites to First Byte SVG
Google Research, Webpagetest.org, Global, based on sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses, Jan. 2017.

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About the Data

How fast and responsive a web server is in a specific category (lower is better). Best practice: Under 1.3 seconds.

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Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

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Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

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50%+ of online investors don’t have a brand in mind when they start looking.

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86

of potential investors spend more than an hour researching online.

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investors prefer to open an account in-person, over the phone, or in a branch.

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Growth in mobile searches for "retirement calculator" over the last two years.

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