Digital destinations — retailer websites, third-party websites, online retailers — are the last stop before purchase for many B2B shoppers.

BCG/Google, U.S., Online to Offline (n=149, customers of industrial supply products; n=598, customers of industrial manufacturing products; n=735, customers of pack-and-ship products), Sept. 2017.

Tags

Download JPG

Related Data

49

of early-bird shoppers research before they buy to make the best decision.

January 2018 Google/Ipsos
62

of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos
42

of early-bird shoppers visit multiple websites before they make a decision.

January 2018 Google/Ipsos
57

of deal seekers visit multiple websites before they make a decision.

January 2018 Google/Ipsos
67

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

September 2017 BCG/Google
58

of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

September 2017 BCG/Google