Search Consumer Insights Retail Omnichannel

Digital destinations — retailer websites, third-party websites, online retailers — are the last stop before purchase for many B2B shoppers.

Related Data

Search Consumer Insights Consumer Goods
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
Search Consumer Insights Consumer Goods
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos
Search Consumer Insights Consumer Goods

46% of shoppers surveyed confirm inventory online before going to store.

Google/Ipsos
Search Consumer Insights Consumer Goods

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

Google/Ipsos
Search Consumer Insights Consumer Goods
70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.

Google/Ipsos