50

of pack-and-ship buyers did not receive any online engagement, like an email, a link to an app download, or an online account sign-up, after a purchase from a brand.

BCG/Google, U.S., Online to Offline (n=601, customers of pack-and-ship products), Sept. 2017.

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of early-bird shoppers research before they buy to make the best decision.

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of deal seekers research before they buy to make the best decision.

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of early-bird shoppers visit multiple websites before they make a decision.

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of deal seekers visit multiple websites before they make a decision.

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of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

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of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

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