Search Consumer Insights Retail Omnichannel

For 57% of industrial manufacturing customers, the last point of influence is online.

Related Data

Search Consumer Insights Retail
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
42%

of early-bird shoppers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
57%

of deal seekers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
67%

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

BCG/Google
Search Consumer Insights Retail
58%

of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

BCG/Google