Mobile Micro-Moments B2B leaders’ mobile spending averages more than 50%, while laggards’ spending is typically less than 10%. Appears In How mobile is reshaping the B2B landscape for growth Related Content Smarter with data: Using cloud technology to turn data streams into results Measuring for growth: How leading marketers are shifting strategy with 3 key trends Micro-Moments Now: Why you should be the adviser consumers are searching for Related Data Mobile Search Consumer Insights 54% of people say their phones reduce stress and/or anxiety in their lives. Mobile Search Consumer Insights 60% of people say smartphones help them feel more confident and prepared. Mobile Search Consumer Insights 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use. Mobile Search Consumer Insights 75% of people say their smartphones help them to be more productive. Mobile Micro-Moments > 90 % of B2B buyers who report a superior mobile experience are likely to buy again from the same vendor compared with about 50% of those reporting a poor mobile experience. Mobile Consumer Insights Micro-Moments Mobile can speed time to purchase by 20% by making decision-making more efficient and enhancing team collaboration, particularly with complex purchases.
