Mobile

Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

Related Data

Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Mobile Video Consumer Insights

Black millennials watch substantially more YouTube on mobile than other millennials.

Nielsen Electronic Mobile Measurement
Mobile Consumer Insights Travel
72%

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Google/Ipsos Connect
Mobile Search Video
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy
Mobile Search Finance & Banking

Mobile searches related to financial planning and management have grown 70% over the last two years.

Google Data
Mobile Search Finance & Banking
99%

growth in mobile searches for “retirement calculator” over the last two years.

Google Internal Data