Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

The Boston Consulting Group/Google, “Mobile Marketing and the New B2B Buyer,” Oct. 2017.


Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

Black millennials watch substantially more YouTube on mobile than other millennials.

September 2016 Nielsen Electronic Mobile Measurement

of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Apr. 2016 Google/Ipsos Connect

Mobile searches for aromatherapy and essential oils have grown over 70% overall in the past two years.

September 2017 Google Data

Body copy: People have searched for aromatherapy and essential oils in over 260,000 ways in the past two years.

September 2017 Google Data