Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

The Boston Consulting Group/Google, “Mobile Marketing and the New B2B Buyer,” Oct. 2017.

Tags

Download JPG

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

Black millennials watch substantially more YouTube on mobile than other millennials.

September 2016 Nielsen Electronic Mobile Measurement
72

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

April 2016 Google/Ipsos Connect
87

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

June 2015 Google/Galaxy

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data