There has been 49% YoY growth in baby-related how-to searches on mobile.

Google Data, U.S. Classification as a "how to" search was based on searches including "how to" and "tutorial" and may not account for every "how to" search on Google, April 2015.


Related Data


of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

June 2015 Google/Galaxy

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies