65

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

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Related Data

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

July - Sept 2014, 2016 YouTube

Searches for learning-related apps such as "guitar learning app" and "k-12 learning app" have grown 80% YoY.

Sept. 2017 Google

Searches for parenting/family-related apps such as "allowance and chores app for kids" and "brushing teeth app for kids free" have grown 65% YoY.

Sept. 2017 Google

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

Jan - Dec 2016 YouTube