More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

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If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

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Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

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This 2016 back-to-school season watch time for back-to-school videos on YouTube is up more than 70% YoY.

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of parents who watch YouTube report being open to receiving back-to-school advice from brands.

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of moms are open to videos by brands or companies on YouTube when seeking guidance across parenting topics.

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of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos