More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

Tags

Related Data

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

December 2016 YouTube

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

This 2016 back-to-school season watch time for back-to-school videos on YouTube is up more than 70% YoY.

Jun.–Jul. 2015 and Jun.–Jul. 2016 YouTube Data
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data
65

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos