More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

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Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

July 2016 YouTube Data
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data