This 2016 back-to-school season watch time for back-to-school videos on YouTube is up more than 70% YoY.

YouTube Data, U.S., classification as a “back-to-school" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jun.–Jul. 2015 and Jun.–Jul. 2016.

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

December 2016 YouTube

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos
65

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos