More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

This 2016 back-to-school season watch time for back-to-school videos on YouTube is up more than 70% YoY.

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.