If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

YouTube Data, U.S., Classification as back to school videos were based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Dec. 2016.

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

July 2016 YouTube Data
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data