More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

This 2016 back-to-school season watch time for back-to-school videos on YouTube is up more than 70% YoY.

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

of moms are open to videos by brands or companies on YouTube when seeking guidance across parenting topics.

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.