More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

of U.S. viewers say they often use YouTube to learn new things.

There are more learning-related videos on YouTube than books in the Library of Congress.