Control over investments and channels is the top benefit of integrated marketing and ad tech for leaders.

Bain/Google Marketing Leaders Study, North America, N=516 marketing and advertising media and technology executive decision makers. North America Leaders (N=123) are defined using a composite score of self-reported revenue and market share growth, Nov. 2017.


Related Data

Leaders were 1.4X more likely than laggards to manage technology within marketing today, and more expect to do so in the next three years.

November 2017 Bain/Google

Marketing leaders are 1.7X more likely to refresh their most critical marketing metrics and dashboards at least weekly.

November 2017 Bain/Google

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18