Consumer Goods Data & Measurement Experience & Design

Marketing leaders are 1.7X more likely to refresh their most critical marketing metrics and dashboards at least weekly.

Related Data

Consumer Goods Data & Measurement Experience & Design

Marketers say that improved understanding and reaching the right customers is a top priority for achieving their marketing goals in the next three years.

Bain/Google
Consumer Goods Data & Measurement Experience & Design

Marketing leaders are 1.6X more likely than laggards to prioritize integrating technology and 1.2X more likely to be advanced users of their technology.

Bain/Google
Consumer Goods Data & Measurement Experience & Design

Control over investments and channels is the top benefit of integrated marketing and ad tech for leaders.

Bain/Google
Consumer Goods Data & Measurement Experience & Design

Leaders were 1.4X more likely than laggards to manage technology within marketing today, and more expect to do so in the next three years.

Bain/Google
Consumer Goods Data & Measurement

Return on ad spend (ROAS) varied by as much as 48% when CPG companies’ marketing mix modeling evaluated video platforms independently.

Google-commissioned Nielsen Custom Fusion Study
Data & Measurement Experience & Design Omnichannel
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google