Beauty shoppers who said they watched a brand’s video ad on YouTube reported spending over 40% more than shoppers who didn’t.

Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=1,745, 2017.

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of consumers say they were interested in seeing personalized content when shopping.

December 2017 Google/Ipsos

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76

of U.S. holiday shoppers over 18 use three or more channels.

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of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

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of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos