Video Consumer Insights Beauty

Users searched almost 90 million times for specific natural beauty ingredients in the past year.

Related Data

Video Consumer Insights Beauty
90%

of top beauty videos about aloe did not mention a brand.

YouTube Data
Video Consumer Insights Beauty

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google
Video Consumer Insights Beauty

How watching videos on YouTube makes people feel

2and2/Google
Video Consumer Insights Beauty
77%

of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.

Google
Video Consumer Insights Beauty

Women are more likely to seek a "how-to" video than a beauty video on YouTube.

Google/Ipsos Connect
Mobile Search Video
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy