Video Consumer Insights Beauty
90%

of top beauty videos about aloe did not mention a brand.

Related Data

Video Consumer Insights Beauty

Users searched almost 90 million times for specific natural beauty ingredients in the past year.

Google Data
Video Consumer Insights Beauty

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google
Video Consumer Insights Beauty

How watching videos on YouTube makes people feel

2and2/Google
Video Consumer Insights Beauty
77%

of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.

Google
Video Consumer Insights Beauty

Women are more likely to seek a "how-to" video than a beauty video on YouTube.

Google/Ipsos Connect
Mobile Search Video
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy