86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Nielsen/Carat/YouTube Branded Video Study, May 2017

Tags

Download JPG

Related Data

In the past 2 years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google
47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
Oct. 2017 2and2/Google

Recent research revealed how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
86

of viewers say they regularly turn to YouTube to learn something new.

Oct. 2017 2and2/Google