65

of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.

Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers aged 13–-54 who access the internet at least monthly, Aug. 2019.

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of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.

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of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.

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