In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google Data, U.S., Oct. 2014-Dec. 2016

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In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

June 2017 Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

June 2017 Google